New Arkansas blog

Jason Tolbert, formerly of the Tolbert Report, and Michael Cook, who worked for Bill Halter, will start a new blog on Arkansas politics and culture, according to this announcement. The blog is not up and running yet, but it will be associated with Talk Business. I guess it's supposed to appeal to both sides of the political spectrum, but I wonder how this will work out. In my opinion most people read what they agree with and ignore the rest.