Thursday, October 6, 2011

Althouse on Jobs

Ann Althouse, a user of Macs, has a good post on Steve Jobs. I like this quote:
Mr. Jobs’s own research and intuition, not focus groups, were his guide. When asked what market research went into the iPad, Mr. Jobs replied: “None. It’s not the consumers’ job to know what they want.”
That is so true. Focus groups are a waste of time. 

No comments:

Post a Comment