Drinking at home up, consumer confidence down

During the recession, Americans are increasingly drinking their Jim Beam at home. 

According to analysts at our sister company Bloomberg Industries, at-home alcohol consumption tends to move inversely to consumer confidence, which had a huge decline in August. They also explain that "craft beers and flavored spirit-based beverages are likely to benefit from higher at-home consumption as cash-strapped consumers search out products that they view as affordable luxuries."