Scientific American: "Men Spend the Big Bucks When Women Are Scarce." Well, that makes sense to me. The competition for women is greater if they are scarce, of course. But when women are around, they spent mens' money. Sounds like one of those studies that didn't have to be done.
Across the animal kingdom, males are competitive when females are scarce. Now a study with people has examined how the number of women affects men’s attitudes about a marker for competitive fitness: Money. Basically, the fewer the women, the more the men threw their money around. The research is in the Journal of Personality and Social Psychology.
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